On October 18, 2024, the highly anticipated 17th CLE China Licensing Expo successfully concluded at the Shanghai New International Expo Center. The exhibition, unprecedented in scale, covered an area of over 50,000 square meters, bringing together more than 2,500 full-category IP and institutional exhibitors from domestic and abroad, and the number of visitors exceeded 100,000. During the expo, nearly 100 professional activities focusing on industry frontiers and hot topics were planned and held, bringing a feast of knowledge and communication to the participants.

Enzo e Partners Limited, as being an official licensing agent for Automobili Lamborghini, which was participated in the 2024 China Shanghai International Licensing Expo alongside other automotive brands it represents, such as Super luxury automotive brand “Koenigsegg”, as well as one leading China Automotive Culture and Racing IP event brand "China Racer" granted by the General Administration of Sport of China and the China Athletic Association.

The display of two Lamborghini supercars, as well as authorized co-branded products such as mobile phones and trendy toys, attracted the attention of numerous visitors. The company also provided professional consulting services for the licensing business of other international automotive brands at the exhibition.  The exhibition provides a good communication platform for everyone to understand the automotive culture and the value of automotive brands, and everyone also obtains professional channels for automotive brand licensing authorization.

The 2024 China Shanghai International Licensing Expo has successfully concluded, As a leading and well-known company in the automotive brand licensing industry, Enzo e Partners Limited is looking forward to growing together with everyone, cooperating for mutual benefit, and jointly embracing the challenges of the future.